Full Job Description
Job Title: Digital Content Strategist
Location: Hamburg, Germany
Company Overview
Join us at Apple Inc., a pioneer of innovation that has consistently pushed the boundaries of technology, creativity, and user experience. Our Hamburg office stands as a hub of creativity and strategic digital development, where we seek a passionate and skilled Digital Content Strategist to enhance our global presence.
About the Role
As our Digital Content Strategist, you will play a vital role in the development, execution, and optimization of content strategies that resonate with our audience. You will collaborate with cross-functional teams, including marketing, product management, and creative services, to amplify our brand voice and enhance user engagement across multiple digital platforms.
Key Responsibilities
- Develop and implement comprehensive content strategies that align with our business objectives and brand standards.
- Collaborate with designers, developers, and marketers to create cohesive and engaging user experiences.
- Analyze and report on content performance metrics, adjusting strategies accordingly to maximize engagement and conversion rates.
- Manage a content calendar that supports product launches, promotions, and seasonal campaigns.
- Create high-quality, SEO-optimized content including blog posts, video scripts, social media posts, and more to drive traffic and engagement.
- Conduct thorough audience research to tailor the voice and messaging of our digital content for maximum impact.
- Stay updated on industry trends, emerging technologies, and best practices in digital content and digital marketing.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum 3-5 years of experience in digital content strategy and/or digital marketing.
- Proven track record of developing and executing successful content strategies that drive engagement and growth.
- Strong knowledge of SEO best practices and content management systems.
- Exceptional writing, editing, and proofreading skills with keen attention to detail.
- Experience with analytics and reporting tools (e.g., Google Analytics, SEMrush) to track content performance and inform strategies.
- Creative thinker with a passion for storytelling and a flair for crafting compelling content that converts.
- Strong project management skills and the ability to manage multiple projects and deadlines simultaneously.
- Fluency in English; proficiency in German and other languages is a plus.
Why Work at Apple?
At Apple, we believe in innovation, teamwork, and pursuing excellence in everything we do. Here’s what you can expect:
- Innovative Environment: We encourage creativity and ideas from every team member to drive our mission forward.
- Career Growth: You'll have opportunities for personal and professional development through training, workshops, and mentorship programs.
- Inclusive Culture: We celebrate diversity and strive to create an environment where every employee feels valued and included.
- Employee Benefits: Comprehensive health insurance, generous parental leave, retirement plans, and an array of wellness resources.
- Flexible Work Schedule: We offer a work-life balance, with options for remote work and flexible hours.
Application Process
If you are ready to take the next step in your career as a Digital Content Strategist and make an impact at one of the world's most innovative companies, we invite you to apply. Please submit your resume and a cover letter detailing your experience and explaining why you are the ideal candidate for this position.
Join us at Apple in Hamburg, where creativity meets technology. Let’s shape the future together!